Le Marché, a gourmet grocery and F&B retailer with three Dubai locations, had strong foot traffic in-store but almost no online sales and a social presence that hadn’t been actively managed in over a year. They needed a digital marketing engine built from scratch, not just a few boosted posts.
We rebuilt the paid social and search strategy around Le Marché’s actual sales calendar, rather than running always-on generic ads. Content, targeting, and budget shifted deliberately around key periods, with always-on activity kept lean in between. Reporting was set up so the team could see cost-per-order by channel weekly, not just impressions.
Built Around the Retail Calendar
Seasonal Planning: Ramadan and back-to-school periods drive a big share of yearly revenue, so the campaign calendar followed the UAE’s own calendar rather than a generic annual plan.
E-Commerce Groundwork: The existing site could take orders but had no delivery integration, so the first few weeks went into that setup before any ad spend went live.
Right-Sized for a Lean Team
Simple Reporting: With one part-time marketing coordinator on staff, the weekly reporting setup had to be usable without outside help.
Focused Spend: Early budget concentrated on a narrower set of best-selling categories rather than spreading thin against heavier-spending competitors nearby.
Online orders grew from a near-standing start to a meaningful share of total revenue within two quarters, with cost-per-acquisition trending down each campaign cycle as targeting was refined. Social engagement returned to active, consistent posting for the first time in over a year.
“Extremely proud to unveil our Ramadan campaign, Journeys of Ramadan, a tribute to art, identity and reflection. The results of many months of hard work across teams. From the Middle East with my beautiful team to Central team in Rome under the incredible artistic direction of Amira and Twenty Seven Marketing team.”
